Allison Marchesani Ackerman
Founder & Fractional Head of Marketing
Allison found her way to CPG marketing after two years teaching high school math with Teach for America. She left the classroom in search of a job that would allow to her think strategically about her favorite hobby: food! She spent four fantastic years helping to grow Sir Kensington's from challenger brand through Unilever acquisition before leaving in 2018 to support the next cohort of challengers as a consultant.
Since then, Allison has been able to straddle the line between in-house and consultant. Leading brand architecture and go-to-market projects, serving as Fractional Head of Marketing for brands including Belgian Boys, Shameless Pets, Savorly, and AKUA and helping brands connect with their target consumer through omnichannel marketing.
Allison has also returned to the classroom - teaching Digital Marketing courses with General Assembly since 2019 and in the MBA program at Butler University since 2021.
Carlee Delp McCann
Partner & Fractional Head of Marketing
Carlee began her career in CPG classically in every sense. Upon graduating with a degree in Advertising and PR, she joined Unilever's rotational leadership development program for undergrad hires. Carlee gained both industry breadth and depth through roles across merchandising, business development, sales and global marketing for iconic brands like Dove, Ben & Jerry's and Popsicle.
In 2017, Carlee's journey was flipped on its head when she had the opportunity to join Sir Kensington's, Unilever's newest challenger acquisition brand (where she first worked with Allison!)
With the move to Sir Kensington's, Carlee went from managing a brand, to truly building one. She led total integrated brand strategy and took the brand to its next phase of maturity by marrying classic CPG principals with challenger brand ingenuity.
In 2022, Carlee joined Cortland Consulting to bring her experience driving eater-obsessed brand development and marketing programs to ambitious emerging brands as a consultant.
Frankie Guzek
Copywriter & Fractional Marketing Manager
Frankie started her career in Chicago in the tech world as a 1-woman (A.K.A. deer-in-headlights-new-graduate) marketing team for a startup. It was here that she fell in love with the fast-paced, organized chaos of quickly scaling companies with dreams to make it big. She started writing blogs, emails, social media copy, and a multitude of other marketing assets all while putting the brand wheels on an already-moving bus. Through multiple rounds of funding and the build-out of the marketing team, Frankie was leading the content charge on all things social, blog, and partnership strategy across the industry’s best.
In the summer of 2020, Frankie traded her ketchup-less hot dogs for eye-watering shrimp cocktail and planted roots in Indianapolis. During COVID’s Great Resignation era, she tried her hand at full-time freelancing as a copywriter, social media manager, and email marketer. This led her to some of Indy’s most spirited CPG founders, which she’d inevitably find Allison smack dab in the middle of. Frankie’s goal is to bring out the best of a brand’s voice from homepages to billboards to taglines and more.
In 2022, Frankie joined Cortland Consulting to continue bringing CPG brands to life through fun, engaging, and impactful copy and to grow as a marketing manager. And for the free samples, of course.